The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body and the ultimate authority and go-to resource for effective and creative data-driven marketing. ADMA works across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.
As the largest marketing and advertising association in Australia, ADMA represents over 600 brands including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.
ADMA is currently hiring for the Content Marketing Strategist role to join our team.
Reporting to the Head of Marketing, you will be responsible for;
Acting as internal lead on content plans and execution
Developing and executing a B2B content roadmap and building out the content strategy across all channels
Mentoring and managing a content intern within the team
Writing compelling, insights-led, and well-researched content, white papers and blog posts.
Drafting promo copy for event and campaign landing pages, emailing drips, and social posts.
Collaborating with ADMA's customer success team and interviewing Members to develop case studies.
Scaling content creation by crafting clear briefs for freelance copywriters.
Strengthening digital content to improve SEO performance and user experience.
Desired Skills and Experience
To be successful in this role, you will have;
5+ years of overall copywriting or content marketing experience, with more than 2 years of content strategy and SEO experience.
Experience hiring and managing freelance writers.
Self-starter with a positive attitude and willingness to roll-up your sleeves to get things done.
Passionate about driving thought leadership through content.
About ACS:
ADMA is part of the ACS Group. The ACS is the professional association for Australia’s technology sector with 47,000+ members across business, government and education.
Established more than 50 years ago, and employing more than 180 staff nationally, we are a member-led NFP and the trusted leader in the tech sector.
Australia’s success increasingly depends on technology. It powers the delivery of government services, enhances children’s learning and enables all businesses to innovate and improve productivity.
We bring together technology professionals from across Business, Government and Education and equip them with the right skills and knowledge to power Australia now and in the future.
Our benefits include:
Hybrid work environment
Collaborative work culture
Complimentary membership to the ACS and the many benefits associated with the membership, including our Ambassador card
NFP Salary Packaging – meaning you pay less tax and have more take-home money to spend
Employee Assistance Program (free and confidential counselling services)
Additional leave including up to 3 gifted days p.a, a recharge day and floating holidays to celebrate what's important to you
